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By Cynthia Quarantello

Cynthia Quarantello is an award-winning Real Estate Agent specializing in buying and selling homes throughout the Triangle area. She holds advanced degrees in advertising, marketing, and business, which enable her to provide exceptional service to her clients.

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Today, we are joined by Cynthia Quarantello and Joey, who is an award-winning interior designer with over 11 years of experience with the CQ Group. They will talk about their passion for staging and its benefits.

Joey explained that staging allowed him to interact with potential clients, often leading to further engagements to help them set up their new homes. Cynthia, on the other hand, emphasized that staging was a valuable marketing tool, enabling them to sell homes for higher prices in less time, providing a turnkey solution for sellers.

In contrast to other agents who only offered homeowners suggestions for improvements, Joey and his team provided a comprehensive transformation of the house. They brought in modern flooring, lighting, accessories, and artwork to create an appealing and visually appealing environment. The positive feedback received often led to homeowners feeling reluctant to sell.

“They wanted to create a warm and welcoming atmosphere for the buyers without stripping the home of its unique energy.”

Staging was an essential part of their marketing budget, and they didn’t charge extra for it. The focus was on making the house show better and earn the admiration of photographers and other real estate agents. They took pride in maintaining the reputation of a simple listing because they knew the property would look its best.

Joey primarily focused on transforming the first floor of the homes. The main areas of attention were the kitchen, living room, dining room, and master bedroom, as they made the most significant impact on potential buyers. While they paid detailed attention to tidying up all areas, they ensured that the personalization and comfort of the home were not compromised.

Maintaining a balance of personal touches, such as photos and colors, was crucial for them. They wanted to create a warm and welcoming atmosphere for the buyers without stripping the home of its unique energy.

For those interested in their staging services, you can visit their website at cqrealtygroup.com, or find them on social media channels on Instagram and Facebook. Potential clients could reach out via direct message or by calling (919) 830-9051. As always, if you need help with your real estate needs, you’re always welcome to call or email us. We are here to share our insider knowledge with you.